Student youth's expectations from corporate health promotion programs

   The aim of the research: to identify and analyze student expectations regarding elements of corporate health promotion programs.

   Materials and methods. Using the Kano method, we studied the attitudes of students at technical and medical universities and colleges toward individual components (attributes) of corporate health promotion programs. For each attribute, a Kano classification category was assigned, and a satisfaction index and a dissatisfaction index were calculated. The results were processed using a proprietary Python program.

   Results. A significant portion of the attributes were categorized as "Indifferent" by the majority of students, regardless of their educational institution or work experience. This indicates that students lack well-developed expectations and a strong value proposition for health promotion programs at their future workplaces. The authors analyzed the obtained results from a salutogenic perspective.

   Conclusion. The authors believe that the lack of a salutogenic environment at their places of study and work is a factor behind students' indifference to corporate wellness programs. In the field of youth health, it is necessary to move from promoting a healthy lifestyle to creating a salutogenic infrastructure.

1. Decree of the President of the Russian Federation No. 896 dated December 8, 2025 “On the Strategy for the Development of Healthcare in the Russian Federation for the period up to 2030". URL: https://www.garant.ru/products/ipo/prime/doc/413121153/ (Date of access: January 06, 2026).

2. Tyan A. Yu., Kelchevskaya N. R. Strategy for increasing labor productivity based on investments in health capital. Industrial economics. 2024. 17. 4. 476–486. DOI: 10.17073/2072-1633-2024-4-1358. EDN: AMJWUM.

3. Bakker A. B., Demerouti E. The Job Demands-Resources model: state of the art. Journal of Managerial Psychology. 2007. 22. 3. 309–328. DOI: 10.1108/02683940710733115.

4. Grawitch M. J., Gottschalk M., Munz D. C. The path to a healthy workplace : A critical review linking healthy workplace practices, employee well-being, and organizational improvements. Consulting Psychology Journal: Practice and Research. 2006. 58. 3. 129–147.

5. World Health Organization. Healthy Workplaces: A Model for Action: For Employers, Workers, Policymakers and Practitioners. Geneva: WHO, 2010. 36 p. URL: https://www.who.int/publications/i/item/healthy-workplaces-a-model-for-action (Date of reference: December 12, 2025).

6. Tonkikh N. V., Baranova N. V. Work-life balance in the value system of youth: a research methodology. Discussion. 2020. 5(102). 50-62. DOI: 10.24411/2077-7639-2019-10076. EDN: QJDYDA.

7. Brynza N. S., Gorbunova O. P., Strelnikov S. S. [et al.]. Application of the Kano model to assess employee priorities in corporate employee health promotion programs. Zabaikalsky Medical Bulletin. 2025. 2. 3-14. DOI: 10.52485/19986173_2025_2_3. EDN: HCNNRE.

8. Fong D. (1996). Using the self-stated importance questionnaire to interpret Kano questionnaire results. Center for Quality Management Journal. 5 (3). 21–24.

9. Antonovsky A. Unraveling the Mystery of Health: How People Manage Stress and Stay Well. San Francisco: Jossey-Bass. 1987. 218 p.

10. Lindström B., Eriksson M. The Hitchhiker’s Guide to Salutogenesis: Salutogenic pathways to health promotion. Helsinki: Folkhalsan Research Center, 2010. 99 p. URL: https://www.folkhalsan.fi (Accessed December 12, 2025).

11. Khalfin R. A., Madyanova V. V., Tatarinova T. A., Twille P. S. Salutogenic design as a health-saving technology: prospects for implementation in the public health system. The health of the metropolis. 2024. 5. 1. 16–28. DOI: 10.47619/2713-2617.zm.2024.v.5i1;16-28. EDN: OPAZIP.